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Belstaff’s latest adventure: New York, New Styles and Norton

This October saw Belstaff spearhead a British invasion of Brooklyn, NY. With our friends at Union Garage and Norton motorcycles, we celebrated two grand openings – an exhibition of original Norton Commando motorcycles and a pop-up shop full of Belstaff motorcycle wear, both at Union Garage Brooklyn.

Initially only scheduled to open for three weeks, the response to our New York adventure has been so overwhelming that we’re going to keep the journey alive and the doors open throughout November. That’s an extra three weeks to browse some of our most iconic motorcycle wear and get an exclusive look at what lies in store for the future with new styles including the Tourmaster Pro.

The opening was a blast, with huge crowds gathering to see the dual display of exceptional engineering and authentic craftsmanship. We are very proud to have played a part in making the exhibition of Norton Commandos happen, and are very grateful to the owners of these beautiful bikes – and, of course, the hard work of NYC Norton, particularly owner Kenny Cummings, who curated the collection.

The launch was held over two days. First, Union Garage owner Chris Lesser opened his doors to the Union Garage/Belstaff/Norton family, as friends and fans came down for an exclusive preview. A huge success, it bode well for the official opening of both the exhibition and pop-up shop the very next day.

The gathering crowds were treated to free food and drink courtesy of The Atlantic Chip Shop, Brooklyn’s best British pub. Serving bangers and mash, shepherd’s pie and Scotch eggs, they ensured that the very best of British was on display no matter where you looked.

It was a wonderful welcome, not just for the hoards of people able to satisfy their appetite for great food, singular style and enduring design, but for us as well. Our extended motorbiking family opened its arms and made us feel completely at home. So at home that, as previously mentioned, we’ve decided to stay a little longer. Belstaff is in town until the end of November, so feel free to come down and see what all the fuss is about: you’ll be made to feel more than welcome.